Author Archives: Prime Practice Editor

Embracing the opportunity of ethical influencing

Embracing the opportunity of ethical influencing

There was a time when it was considered reasonable for a dentist to adopt a didactic and paternalistic role. The patient was given a diagnosis followed by a recommended treatment plan, and they were expected to follow the dentist’s advice.’ But times have changed, and so have the patient’s mindset and their expectations. They have […]

Back to Basics – Introduction to Infection Prevention and Control

Infection prevention

Do you have new team members? Many practices are finding themselves employing staff without dental background or experience. A number of people are deciding to move to a new career or have a change of focus and see dentistry as an exciting choice, bringing fresh energy into dentistry and we should embrace it. Offering a […]

Prime Practice and Credabl join forces

prime x credabl

Media Release Prime Practice, [25 March 2022]. Credabl and Prime Practice are joining forces to create the next evolution in holistic service provision for the medical, dental and veterinary communities. On 17 March 2022, Credabl Holdings acquired a strategic shareholding in Prime Practice (Prime), with plans to acquire the balance within the next two years. […]

The four-day working week


In an era when the workplace is undergoing a revolution, the four-day working week is being hailed as a good option in creating a more effective practice. By John Burfitt  The past 18 months of the COVID-19 pandemic have shaken up our perception of what a typical working week looks like, with what is now […]

What Owners Want in an Associate Dentist

Associate Dentist 

As a new or prospective Associate Dentist, give yourself the best chance of success by educating yourself on the characteristics, skills and professionalism practice owners seek. Your role in the dental practice will span both your technical capabilities as well as your business acumen. Building your business development skills will set you apart from other dentists and will mean you are […]

The gender pay gap


The gender pay gap is holding female dentists back—as well as the profession. Here’s how practices can remove barriers to women’s equal participation in the workforce. By Angela Tufvesson with contribution of Bethan Flood. Australia’s gender pay gap is just over 13 per cent. This means women earn an average of $242 less than men […]

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