About us

For two decades, Prime Practice has been helping dentists run successful businesses.

Built upon a rich history in the dental industry, our suite of products will help you from graduation all the way through to a successful retirement.

Prime Practice has been a leader in dental practice management since 1995. Our business was created by dentists who wanted to make a difference to other dentists, with a full understanding of the challenges and opportunities that practice owners face.

Born and based in Australia, Prime Practice has grown to become a global dental consultancy with clients in Asia, North America and Europe. We know what it takes to grow and sustain a successful business and pride ourselves on our unique product content and innovative technologies.

Prime Promise

As the world-wide leader in practice management services, we make a promise to you to deliver high quality products and services at all times.

PRIME FACTS

25

Years of making a difference

+2,590

Raving reviews

4.98/5

Customer rating

ANITA ROUBICEK
Joint CEO

WAYNE SHAINFELD
Joint CEO

DR. PHILLIP PALMER
Chairman

Business coach team

Brett Churnin
General Manager - Client Relationships

Patric Moberger
Manager - Training & Development

Maya Carson
Coach

Daleen Kupsch
Coach

Harvey James
Coach

Jen Cox
Coach

Lisa Gaines
Coach

Michelle Clark
Coach

Robbie Moore
Coach

Ronan Lutman
Coach

Steven Valentine
Coach