About us

For two decades, Prime Practice has been helping dentists run successful businesses.

Built upon a rich history in the dental industry, our suite of products will help you from graduation all the way through to a successful retirement.

Prime Practice has been a leader in dental practice management since 1995. Our business was created by dentists who wanted to make a difference to other dentists, with a full understanding of the challenges and opportunities that practice owners face.

Born and based in Australia, Prime Practice has grown to become a global dental consultancy with clients in Asia, North America and Europe. We know what it takes to grow and sustain a successful business and pride ourselves on our unique product content and innovative technologies.

Prime Promise

As the world-wide leader in practice management services, we make a promise to you to deliver high quality products and services at all times.

PRIME FACTS

25

Years of making a difference

+2,590

Raving reviews

4.98/5

Customer rating

ANITA ROUBICEK
Joint CEO

WAYNE SHAINFELD
Joint CEO

DR. PHILLIP PALMER
Chairman

Business coach team

Brett Churnin
General Manager - Client Relationships

Patric Moberger
Manager - Training & Development

Maya Carson
Coach

Daleen Kupsch
Coach

Harvey James
Coach

Jen Cox
Coach

Lai Meng Chin
Senior Facilitator

Lisa Gaines
Coach

DR. Mariana Tempone
Consultant

Michelle Clark
Coach

Robbie Moore
Coach

Ronan Lutman
Coach

Steven Valentine
Coach