In this course we will focus on the key areas of SEO that dentists should be focused on, Local Search, Site Performance, Content and Metadata.
The purpose of this course is to provide a basic understanding of search engine optimisation, how it impacts a dental practice and how you can use a SEO strategy to improve your online marketing.
Module Learning Outcomes
- Learn about local search and how it impacts your business and your competitors
- How site performance is graded in the eyes of Google and what you can do to improve your score
- The importance of content and best practices for your content strategy
- Learn about metadata types and how they impact Google’s view of your website
What the learner will need to study this Module
Learners will need their computer with video viewing and sound capability. Handouts will be sent as fillable Word documents or printable PDFs in order to complete the worksheets.
How do learners take an on demand course?
Our marketing courses are entirely on-demand. You can begin the course whenever you like, and there are no deadlines to complete it.
This course can be accessed from our learning community hub – PrimeGo.
After you enroll in this course, you will receive an invitation email to create an account on PrimeGo. You will find this course under ‘My Learning’ (provided you’re logged into your PrimeGo account).