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Dream Practice
From graduation to retirement, we'll be there.
Practice Management
Patient Communication


For two decades, Prime Practice has been helping dentists run successful businesses.

Built upon a rich history in the dental industry, our suite of products will help you from graduation all the way through to a successful retirement.

Find our range of products below.


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Products to help you run your practice, so you can focus on the dentistry!


Prime Practice Analysis

Managing a practice is no small task. Find out what's wrong under the hood and learn how to increase your income and reduce your stress.

Analysis »

of the real health of your practice

Web design & online marketing

Great Dental Websites

Struggling with Marketing? We can help you work out what you need and help make it happen. From web design to SEO and online marketing.

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Human resources

Prime Practice HR

Let the professionals help you support and manage your team to maximise their potential!

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Prime Practice Recruit

Use the dental industry experts to find dental professionals to fill any gap in your team.

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Patient surveys

Dental Patient Surveys

Find out what your patients really think about your practice, and what areas your practice can improve.

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Prime Practice Compliance

Infection prevention and ergonomics for the dental practice.

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Prime Practice Connect

Real-time online bookkeeping and accounting services to help you get the most out of your business. Powered by Deloitte Private Connect.

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Upcoming workshops


Program only
Team Collaboration Fully booked
Dentist & team, Bendigo
Full calendar »


What is being said on the phone?

Anita Roubicek, May 2017 - What is being said on the phone?
Being the person at the dental front desk is a huge challenge. You are balancing the patients in front of you, the daily schedule, the needs of the hygienist and dentist, and also talking to people on the phone.

Often it is the phone calls that get the least focus and attention. This is because they are unscheduled, happen often and can be seen as an unwelcome interruption to an otherwise busy day. Without training, it is easy to forget the potential value each of these calls represents. 

Read article...

Practice of the Month - Dr Peter Etcell & Associates Dental Practice

Client interview, May 2017 - How long have you owned your dental practice?
My dental practice has been in the same location for 35 years, however there has been a dental practice on this premises since 1942!!

What was your first Prime Practice workshop?
I was working with another practice management group for a few years, but had found my practice and growth plateauing very quickly, very soon after completing the curriculum. I made an appointment to meet Dr Phillip Palmer and met with him. It would have been around 2005. I have been working with Prime Practice ever since then! I have completed the Management Program curriculum and am currently a Prime Master.

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Your contract of employment - essential for every employee!

Bethan Flood, April 2017 - A contract of employment is a document every employer should ensure their employees have signed prior to the commencement of employment. The contract sets out the employment relationship in black and white, for both parties to understand.

The contract of employment clarifies a number points including salary, hours and days of work, how payment is completed, probation period, termination notice requirements and confidentiality requirements amongst others. Job descriptions can also be included as part of the contract.Contracts should also be signed when changes to the employment relationship occur e.g. change from part time to full time, promotion etc.

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Prime Facts

Prime Practice has been a leader in dental practice management since 1995. Based in Australia, Prime Practice is a dental consultancy with clients all over the world.

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Without wanting to toot our own horn, we’ve had some pretty big successes over the years - but don’t take our word for it!

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