Create Manage Purchase Automate Accelerate Market Grow Work at Build Expand Inspire Sell Create
Dream Practice
From graduation to retirement, we'll be there.
Practice Management
Patient Communication


For two decades, Prime Practice has been helping dentists run successful businesses.

Built upon a rich history in the dental industry, our suite of products will help you from graduation all the way through to a successful retirement.

Find our range of products below.


Want to stay updated about what's new in the business of dentistry? Sign up for our excellent newsletter!


Products to help you run your practice, so you can focus on the dentistry!


Prime Practice Analysis

Managing a practice is no small task. Find out what's wrong under the hood and learn how to increase your income and reduce your stress.

Analysis »

of the real health of your practice


Prime Practice Connect

Real-time online bookkeeping and accounting services to help you get the most out of your business. Powered by Deloitte Private Connect.

Learn more


Prime Practice Wealth

Support for your investment goals at any stage of your dental career. Powered by Republic Wealth.

Learn more


Prime Practice Marketing

Struggling with Marketing? We can help you work out what you need and help make it happen. From web design, SEO, stationery etc.

Learn more

Human resources

Prime Practice HR

Let the professionals help you support and manage your team to maximise their potential!

Learn more


Prime Practice Recruit

Use the dental industry experts to find dental professionals to fill any gap in your team.

Learn more

Patient surveys

Dental Patient Surveys

Find out what your patients really think about your practice, and what areas your practice can improve.

Learn more


Prime Practice Compliance

Infection prevention and ergonomics for the dental practice.

Learn more

Upcoming workshops


Program only
Team Growth
Dentist & team, Geraldton
Program only
Program only
Getting Aligned 1 Day
Dentist & team, Hobart
Full calendar »


Removing financial barriers with financing

Dr Phillip Palmer, March 2017 - Looking back at my career in dentistry, from the 1970s to now, there are many ways that being a dentist and business owner has become harder.

Equipment is more expensive, sterilisation standards are stricter, competition is fiercer, there is compulsory continuing education, more marketing is needed, the list goes on… (I recently wrote an article about this, which can be found here)

Read article...

A New Communication Approach for a New Generation of Patients

Brett Churnin, March 2017 - Every now and again a new way of thinking causes a paradigm shift in our society. We’ve seen this in technology over the past 25 years. Encyclopedias, typewriters, DVDs have been replaced by google search, text messages, and Netflix. What used to be ‘normal’ is now no longer useful. What used to be impossible is now what we do everyday.

In the world of Dentistry, we are shown new clinical and technological innovations all the time. And yet, one area that most dentists ignore is crucially important.

The area where dentistry has fallen behind many other industries is in the way we present our treatment plans. It used to be that the patient had no choice but to agree or walk away from what a dentist suggested.

Read article...

‘Old School’ Vs ‘New School’ Dentists: Who has it tougher?

Dr Phillip Palmer, February 2017 - Being an ‘old school’ dentist who practiced in the 1970s through to early in the new milennium, I’ve seen my fair share of changes. And the big question I am often asked by younger dentists is ‘Do you think dentistry is tougher now than when you started practicing?’.

My answer is a resounding yes, I do believe it has changed dramatically. And in my view, dentistry is a lot harder today than it was 20 years ago. There’s no question that today’s techniques and technology have made the standard we can deliver higher than it used to  be, with better materials, and less painful techniques generally. But even with all the advances in technology, the better quality of training available and the increase in communication skills, there are still a lot more challenging tasks than there used to be.  Today, there is more to think about and to manage alongside the clinical aspects. Here are six of the key ways I see that dentistry has evolved, and increased in challenge.

Read article...
All articles »

Prime Facts

Prime Practice has been a leader in dental practice management since 1995. Based in Australia, Prime Practice is a dental consultancy with clients all over the world.

Meet the team »

Without wanting to toot our own horn, we’ve had some pretty big successes over the years - but don’t take our word for it!

Read our testimonials »