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Dream Practice
From graduation to retirement, we'll be there.
Practice Management
Patient Communication


For two decades, Prime Practice has been helping dentists run successful businesses.

Built upon a rich history in the dental industry, our suite of products will help you from graduation all the way through to a successful retirement.

Find our range of products below.


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Products to help you run your practice, so you can focus on the dentistry!


Prime Practice Analysis

Managing a practice is no small task. Find out what's wrong under the hood and learn how to increase your income and reduce your stress.

Analysis »

of the real health of your practice


Prime Practice Connect

Real-time online bookkeeping and accounting services to help you get the most out of your business. Powered by Deloitte Private Connect.

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Prime Practice Wealth

Support for your investment goals at any stage of your dental career. Powered by Republic Wealth.

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Prime Practice Marketing

Struggling with Marketing? We can help you work out what you need and help make it happen. From web design, SEO, stationery etc.

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Human resources

Prime Practice HR

Let the professionals help you support and manage your team to maximise their potential!

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Prime Practice Recruit

Use the dental industry experts to find dental professionals to fill any gap in your team.

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Patient surveys

Dental Patient Surveys

Find out what your patients really think about your practice, and what areas your practice can improve.

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Upcoming workshops


Program only
Program only


Primespeak Seminar
Dentist & team, Sydney
Full calendar »


Mind the gap: Loss leader economics in dentistry

Dr Phillip Palmer, January 2017 - Clients are often asking Prime Practice coaches what to do about what they consider to be predatory pricing of large (sometimes corporate) dental practices and the shame of offering rebate-only pricing. They say that this devalues their dentistry and dentistry as a whole.

When one looks closely at most examples of this predatory pricing or these “no gap” offers, it is usually on entry level dental procedures like a scale and clean, x-rays or check-ups. It is very rarely (if ever) offered on comprehensive treatment. While this may be relatively new in the dental field, what we are really looking at is a long-standing consumer strategy in business called the “loss leader”.

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Can I afford that new practice fit out?

Dr Phillip Palmer, December 2016 - Whether you do, or don’t do a renovation or practice upgrade hinges on a number of things. It can be a stressful decision and one that shouldn’t be made lightly.

There are two key things you need to look at before undertaking any big business decisions:

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Practice of the Month - Beale & Cullen

Client interview, December 2016 - How long have you owned your dental practice?
We bought a 1-man practice from a retiring dentist in 1998. Between 1998 and 2011 we remained in the same premises, but had grown to take over a bit more space.

Then came 2011 with the big earthquake in Christchurch. Both Richard and I were with patients at the time and somehow we had both finished a bit early (we never finish early) and were able to literally grab the patients out of the chairs and run! I had just finished extracting teeth and putting in a denture. The whole building was red stickered (we were unable to go back in) and has since come down with a new building now in its place.

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Prime Facts

Prime Practice has been a leader in dental practice management since 1995. Based in Australia, Prime Practice is a dental consultancy with clients all over the world.

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Without wanting to toot our own horn, we’ve had some pretty big successes over the years - but don’t take our word for it!

Read our testimonials »