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Dr Phillip Palmer, January 2017 - Clients are often asking Prime Practice coaches what to do about what they consider to be predatory pricing of large (sometimes corporate) dental practices and the shame of offering rebate-only pricing. They say that this devalues their dentistry and dentistry as a whole.
When one looks closely at most examples of this predatory pricing or these “no gap” offers, it is usually on entry level dental procedures like a scale and clean, x-rays or check-ups. It is very rarely (if ever) offered on comprehensive treatment. While this may be relatively new in the dental field, what we are really looking at is a long-standing consumer strategy in business called the “loss leader”.
Dr Phillip Palmer, December 2016 - Whether you do, or don’t do a renovation or practice upgrade hinges on a number of things. It can be a stressful decision and one that shouldn’t be made lightly.
There are two key things you need to look at before undertaking any big business decisions:
Client interview, December 2016 - How long have you owned your dental practice?
We bought a 1-man practice from a retiring dentist in 1998. Between 1998 and 2011 we remained in the same premises, but had grown to take over a bit more space.
Then came 2011 with the big earthquake in Christchurch. Both Richard and I were with patients at the time and somehow we had both finished a bit early (we never finish early) and were able to literally grab the patients out of the chairs and run! I had just finished extracting teeth putting in a denture. The whole building was red stickered (we were unable to go back in) and has since come down with a new building now in its place.
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