Articles

Kicking Off 2018 in the Right Direction

Dr Phillip Palmer, January 2018 - Doing the same thing over and over again, and expecting different results has been said to be a sign of madness – yet, that’s what most of us do.

Year after year, most of us go to work, doing nothing different from previous years but hoping that this year will be different.

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Why patients say the dreaded four words: "I'll think about it"

Brett Churnin, November 2017 - Depending on the type of practice you run, you probably see about 15 patients every day. That’s 15 conversations about next steps and potential treatment options; which means 15 opportunities for you (or your front desk coordinator) to hear those four dreaded words: “I’ll think about it”.

At first, it can sound encouraging. They’re going to think about it, and then hopefully they’ll call back later and say, “book me in!”. And sometimes that does happen. Some patients really do need to go away and speak to their partner, or take some time to consider the pros and cons of the options they’ve been given so they can make an informed and powerful decision.

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New Patient Examination: Are you going to "bed" on your first date?

Brett Churnin, November 2017 - These days, most dentists and practices are keen to explore ways to get new patients through the front door. It’s now commonplace to spend big dollars on advertising and marketing your services, boosting SEO, running special offers on various platforms, or working out ways to encourage existing patients to refer their family and friends. And yet it all goes down the drain if you and your team are not properly equipped to make a good first impression.

If you think about it carefully, your New Patient Examination is really like a first date - isn’t it?

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Upcoming

A quick overview of the next few workshops we'll be hosting.

February
2018
Program only
20-21
2-day
Leadership Strategies
Fully booked - Sydney
Program only
28
Getting Aligned
Fully booked - Singapore