It’s not all that surprising, really, considering that dentists are only ever taught what to do inside a person’s mouth but not the essential business skills that would help them to run a sustainable and successful dental practice.
Brett Churnin, November 2017 - Depending on the type of practice you run, you probably see about 15 patients every day. That’s 15 conversations about next steps and potential treatment options; which means 15 opportunities for you (or your front desk coordinator) to hear those four dreaded words: “I’ll think about it”.
At first, it can sound encouraging. They’re going to think about it, and then hopefully they’ll call back later and say, “book me in!”. And sometimes that does happen. Some patients really do need to go away and speak to their partner, or take some time to consider the pros and cons of the options they’ve been given so they can make an informed and powerful decision.
Brett Churnin, November 2017 - These days, most dentists and practices are keen to explore ways to get new patients through the front door. It’s now commonplace to spend big dollars on advertising and marketing your services, boosting SEO, running special offers on various platforms, or working out ways to encourage existing patients to refer their family and friends. And yet it all goes down the drain if you and your team are not properly equipped to make a good first impression.
If you think about it carefully, your New Patient Examination is really like a first date - isn’t it?