Transform your communication with Primespeak.
Discover innovative strategies to enhance the patient experience and boost case acceptance—without the uncomfortable sales pitch. Our ethical, counter-intuitive approach makes the patient-clinician dynamic a less stressful, more comfortable, and more satisfying process for both the patient and the clinician. Available as a 1-day face-to-face session or live online training, with on-demand videos and 1-1 coaching to support implementation. Book today.


Primespeak is loved by thousands of clinicians around the world.
Primespeak has pioneered a new approach to not only the New Patient Exam but to the way Dentists communicate with all their patients. During this workshop, you will explore why traditional and standard communication approaches simply don't work anymore.
You'll step into a new paradigm that totally shifts the dentist-patient dynamic and learn how you can increase treatment acceptance in an ethical way that also strengthens the trust your patients have in you and your practice.
PRIMESPEAK: FACE TO FACE AND VIRTUAL EVENTS
Book training now
A proven and unique
communication approach.
Primespeak has proven itself as a unique and effective approach to achieving an enhanced patient experience, increased case acceptance, and increased patient retention and referrals. Founded in psychology, neuroscience and an understanding of in-practice patient behaviour and mindset, this world-class communications training has been implemented successfully in practices across the globe and was developed to:
Bridge the gap between what patients think they need and what the clinicians knows they need.
Guide patients towards optimal dentistry without pressure.
Provide clinicians with a clear structure and framework to communicate with their patients.
Meet your trainers, Brett Churnin, Jen Cox and Maya Carson



What you can expect
A communication approach the whole team can use
Increase case acceptance for larger cases
Manage patient expectations, beliefs and past experiences
Deliver optimal treatment options without a sales pitch
Improve patient retention and referrals
Deepen ownership of the problems without diminishing trust
What you can expect
Enhance patient experience
Increase case acceptance
Improve patient retention and referrals
Remove sales-like conversations (no pressure)
Build trust and deepen patient understanding and ownership
Develop your team’s communications skills
PRIMESPEAK OVERVIEW & OBJECTIVES
TWO RULES OF ETHICAL DENTISTRY
FIVE LAWS OF PATIENT BEHAVIOUR
COMMUNICATION ZONES
TRUST BUILDERS AND TRUST BUSTERS
STRATEGIC THINKING APPROACH
TOOLS AND TECHNIQUES FOR THE PRE-CLINICAL DISCUSSION
PRE-CLINICAL DISCUSSION DEMO & SKILLS PRACTICE
TOOLS AND TECHNIQUES FOR THE CLINICAL EXAM
CLINICAL EXAM DEMO & SKILLS PRACTICE
TOOLS AND TECHNIQUES FOR THE CONSULTATION
CONSULTATION DEMO & SKILLS PRACTICE
NEXT STEPS FOR IMPLEMENTATION
Get in touch
Enhance your career and practice with our exceptional experience, expertise, and support.
Take the first step today:
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Complete the form below or
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Call us at +61 2 8935 0600
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Book a complimentary consultation
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Book a consultation
Our Plan is designed for practices that recognise the power of combining workshops (to deliver content) with coaching (to customise the content and maximise implementation).
Feel free to get in touch with one of our Consultants to determine your goals and clarify if our Plan is right for you.
How do I know if the Plan is right for our Practice?
The Practice Plan contains a comprehensive mix of coaching, consulting, training and resources. With over 30 years of working with thousands of practices, we have a massive amount of resources available for our Plan clients. Success in any Plan doesn’t require utilising everything that’s available – your coach and dedicated Account Manager will guide you to which services and resources you need in order to reach the specific goals for your practice.
And if you decide a Plan isn’t for you, we can always create a customised package of services to suit your needs.
What if I don't need everything in the Plan?
The plan has a minimum 6 months commitment to give yourself and your practice a chance to learn, implement and embed the methodology taught. After the first 6 months you are able to exit at any point with 3 months notice.
Will we be locked into a long-term commitment?
That really depends on where you’re starting from and where you want to end up. Some practices want to increase case acceptance and production, and in this sense, the Plan should very rapidly be a cash-flow positive experience. For other practices, the results are less tangible and more long-term, with a focus on more effective leadership and better team engagement.









