Michelle is the CEO of Prime Practice. Michelle is an experienced leader passionate about driving business growth and optimising sales strategies. She’s no stranger to the dental industry, having spent fifteen years with Investec in Australia and South Africa while she built a top-performing professional banking division. She also brings a wealth of knowledge in education from her time at Perpetual Private, incorporating The Private Practice, where she strategically cultivated the financial education offering for the medical client segment. She is passionate about making an immediate and impactful contribution to Prime Practice, seeking to accelerate sales performance, drive business growth, and reinforce a positive organisational culture.

Jen is a dynamic Business Coach, Consultant, Facilitator, and Speaker with over 13 years of experience, including 8 years specialising in the medical industry. Her passion for behavioural and psychological growth underpins her dedication to helping businesses and individuals achieve their full potential. With qualifications in Business Coaching, Consulting, Neuro-linguistic Programming, counselling, conflict management, and strategic communication, Jen excels at crafting effective growth strategies and inspiring transformative change. Her diverse skill set and innate ability to motivate and guide clients make her invaluable in driving success and fostering development.

Andrew has spent 9 years coaching and consulting dental professionals, with experience in dental fit-outs, IT solutions, recruitment, and even publishing! His work has enabled him to build strong relationships and gain a profound understanding of dental practice operations. Andrew brings a diverse background in the dental industry, blending strategic consulting with hands-on experience in operations. His career has equipped him with a unique skill set and a deep understanding of the challenges and opportunities within dental practices.

Louise has been a dedicated professional in the dental industry since 2000. Starting her journey as a Dental Assistant and holding Front Office Coordinator, Front Office Manager, and Practice Administrator roles in Brisbane and London, she has developed a keen understanding of the intricacies of dental practice management. Her firsthand exposure to Prime Practice's transformative services cemented her belief in the organisation's value and effectiveness. Since joining Prime Practice in 2021, Louise has utilised her extensive dental expertise and passion for guiding individuals towards their fullest potential. She has fostered a supportive community for Practice Managers and provided them with specialised resources, all aimed at helping them lead their practices to excellence. Louise, an International Coaching Federation Associate Certified Coach, now focuses on coaching, consulting, and training dental teams to deliver exceptional patient care and service. Her strategic insights and guidance empower practices to achieve their goals and sustain long-term success, making her a trusted partner for any dental team seeking to elevate their standards.

Daleen’s dental journey began in high school as a dental assistant, where she first discovered her passion for the profession. With over 20 years of experience across clinical practice and management, she brings deep, well-rounded expertise to every client she supports. After spending 17 years in New York working as a coach supporting clients in the US and Canada, Daleen returned to Sydney with a renewed commitment to helping dental teams achieve meaningful and sustainable change.

Now in her sixth year with Prime Practice, Daleen continues to make an impact as a Coach, Consultant and Trainer. Her greatest passion is working directly inside practices—providing hands-on, in-practice training that elevates every role, strengthens team dynamics and drives lasting behavioural change. She is dedicated to fostering empowered, cohesive and high-performing dental teams, elevating the standard of care, strengthening practice culture, and ultimately improving patient health outcomes.

Michelle is a seasoned Business Coach and Trainer who has been coaching globally since 2004. In addition to Coaching, Michelle's background spans various industries, including founding a fitness and work-life balance business, working in property valuation and acquisitions, and co-managing a conservation eco-sanctuary with a nature-based wellness focus. Holding a Bachelor of Business and certification as a Neuro-Linguistic Programming (NLP) Trainer, Michelle can empower clients and teams to realise their goals. At Prime Practice, she is committed to enhancing each interaction with clarity, confidence, and actionable insights. Michelle's diverse expertise enriches her role, focusing on a positive mindset, inspired goal setting, effective communication, performance measurement, and fostering balanced wellness along the way.

Brett is an empowering and motivating speaker who has delivered workshops to dentists worldwide for many years. He deeply understands dentists' challenges and opportunities when communicating with their patients. He is committed to helping bridge the gap between what patients think they need and what dentists diagnose. Brett is passionate about Prime Practice's role in transforming the experience of owning and working in a dental practice. He knows that with that transformation comes the transformation of the patient experience.

Maya brings a unique blend of academic and practical expertise to her role as a Trainer at Prime Practice. With a deep-rooted interest in personality dynamics and their impact on workplace communication, Maya's career prior to Prime included significant roles in the Public Health sector and as a University Educator. She has also collaborated with major corporate clients like QANTAS, IAG, and Symantec. At Prime Practice, Maya is dedicated to refining the skills of individuals and teams, challenging conventional thinking and behavioral patterns. She is a strong advocate for enhancing workplace performance through improved leadership and management skills, and she excels in facilitating client insights into interpersonal communication and emotional intelligence.

With over 20 years of hands-on experience in the dental industry, Renee brings a wealth of knowledge and insight to Prime Practice. Having worked across both corporate and private dental practices, Renee’s career has spanned roles from Dental Assistant and Front Office Coordinator to Practice Manager, Area Manager, Practice Consultant and Training Manager. Renee successfully implemented comprehensive IPC policies, procedures, and training programs across a national dental group. Renee specialises in developing and delivering practical, results-driven training sessions with a strong focus on Infection Prevention and Control. She is passionate about helping teams elevate their standards, improve compliance, and achieve operational excellence.

Meg is an esteemed presenter across Australia, New Zealand, and the Pacific Islands, known for her expertise in Infection Prevention and Control and Sterilisation. With over 30 years in the dental industry, she ensures compliance with Australian and New Zealand standards through interactive and accessible training tailored for all dental team members. Meg’s approach not only enhances productivity but also increases profitability and risk management. She is deeply passionate about dentistry, covering areas like Practice Management and Occupational Hygiene, and provides consulting for Infection Control Solutions in Australia/New Zealand.

Nicole’s passion for developing people and practices began over a decade ago, grounded in her experience across the veterinary and healthcare industries. She thrives on supporting teams to evolve from reactive to proactive—building empowered, confident cultures that achieve more than they imagined possible. Since 2015, Nicole has coached and trained teams in leadership, operational improvement, and ethical, patient-centric care that links directly to business growth. Her supportive, collaborative style helps individuals prioritise opportunities, implement strategies, and celebrate wins. She takes time to understand the unique intricacies of each practice and person, tailoring solutions that align values, strategy, and sustainability—helping practices achieve real results while reducing stress and strengthening culture.

Sue began her dental career over 20 years ago in a busy orthodontic practice in Melbourne, where she held a variety of roles including audio typist, front office coordinator, office manager, and ultimately, practice manager. After 14 years in practice, she transitioned to a role with a major dental corporate, where she drew on her management experience and worked with a team identifying operational challenges, developing strategic plans, and supporting and training practice managers and their teams to achieve their full potential. Sue also played a key role in integrating privately owned practices into the corporate environment and assisted in launching new practices. Having attended numerous Prime Practice courses throughout her career and experienced firsthand the value they offer, Sue is now thrilled to be part of the Prime Practice team.

Dr Jamie’s journey in the dental field has been shaped by a relentless pursuit of knowledge, innovation, professional growth and helping others. A dedicated, career-long Associate, he maintains his private clinical practice 3 days a week whilst turning his focus to helping other Associate Dentists maximise performance and fulfilment in their careers. Recognising the unique challenges and opportunities faced by Associates and the Practice’s they work with, he founded The Associate Dentists Academy, in collaboration with Prime Practice. He brings 20 years of hands-on experience, a profound understanding of communication, psychology and the business aspects of dentistry and a deep-rooted passion for dental care to all his educational initiatives. Dr Jamie is a highly engaging speaker, thought leader and advocate for professional growth. He is committed to providing young Associates with knowledge, strategies and tools to alter the trajectory of their careers.

Chaz is a seasoned Marketing Consultant at Great Dental Websites (GDW), where he has been enhancing dental practices worldwide with innovative marketing strategies for over a decade. Four years ago, he took on the role of Regional Sales and Marketing Manager to lead the GDW Sydney office, in partnership with Prime Practice. This collaboration aims to provide clients with attractive, modern, user-friendly websites, top-tier marketing services, and expert practice coaching. Chaz is dedicated to helping dental practices grow by implementing authentic and effective marketing strategies. Whether it's general dentistry or specialty practices, he works closely with his clients to encourage active participation in their marketing efforts to expand their patient base.