Power to the Practice Manager 2.0: Marketing and Leadership Strategies

Dental Practice Managers fill a hugely important role in the dental practice. Whereas Dentists are required to undertake years of training at university and ongoing CPD, the Practice Manager often steps up to the role of Practice Manager with no training and is required to undertake myriad complex and critical tasks in the practice with minimal, if any, training.

Upskill your Practice Manager by providing training to expose them to their roles and responsibilities of a PM and how to effectively run a high performance dental practice team.


Marketing has become increasingly important for practices to attract new patients, yet many still struggle with this aspect of the business. Promote your Practice Manager to include the role of Marketing Manager by providing tools and insights into what makes a marketing campaign work as well as marketing ideas that work.

Get your PM to understand the top trends in dental marketing including digital marketing strategies to help you engage with your current patients and reach out to potential patients.

Give your Practice Manager the skills to help get new patients through the door with confidence using both external marketing skills and increasing engagement with patients.

This workshop also includes the creation of an integrated marketing campaign that can be applied back into the practice.


One of the critical pieces of running a successful dental practice is leadership and people management. And one of the most fundamental tools in leadership is performance management to increase loyalty and motivation in the dental practice.

Give your PM the skills to have performance discussions with the team, as well managing and leading the team, including dentists, to ensure a smooth running practice with all team members focused on the same goals and vision.

Make sure your PM is able to have critical/ difficult conversations with the team, while being self-aware in these discussions.


Register now »
Role Cost*2 (AUD) Early bird*3
Owner $765.00 $612.00
Practice Manager $765.00 $612.00
*2 Price differs per location of the workshop. Please select a location.
*3 20% Discount if booked and paid 6 weeks in advance.
Discounts are not cumulative, but we'll always give you the highest applicable discount!
CPD Accreditation

Australian clinicians are required to make their own assessment as to the number of hours of Non-Scientific Continuing Education each course provides. This course is eligible for NZDA CPD points.

Prime Practice guarantees courses are compliant with the current Dental Board of Australia Guidelines on Continuing Professional Development.

* Number of accredited CPD hours depends on the length of the workshop.


Principal Dentist, Practice Manager
1 day
CPD hours
Up to 7 hours


The Power to the Practice Manager 2.0: Marketing and Leadership Strategies workshop is going to being held on the following dates and locations:

Location to be announced