ADX2021 Melbourne is the place where the nation’s dental community come together to see more, buy more, and learn more.

This year, we are extremely excited to be sharing our Prime Practice Vision 2021 with everyone at ADX.

We’ve got a huge line up of exciting activities planned for you at our booth #413.

Most importantly, don’t forget to checkout our ADX exclusive special offers across all our best-selling products, training and services.


Mark Your Calendars. Here are the ADX Melbourne Trading Hours:

  • Thursday 6 May: 10am – 8pm
  • Friday 6 May: 10am – 8pm
  • Saturday 6 May: 10am – 8pm
Importantly, this will be a COVID-safe event and ADIA will be closely following any health directives.
For this reason, you MUST register in advance in order to attend the event.


  • Australia’s premier dental event
  • Extended trading hours
  • 9000+ m² of exhibition space
  • CPD Program & business-focussed Learning Labs
  • Free onsite creche
  • ADX Melbourne Opening Breakfast
  • Women In Dentistry Breakfast
  • 2021 Australian Dental Industry Awards
  • Prime Practice: Main Highlight



Come and join each day of the Expo for free keynote sessions on various areas of dental practice management – delivered by our Prime Subject Matter Expert – Mr. Brett Churnin who will cover valuable insights, strategies and home truths around the biggest challenge practices are faced this 2021 and how to increase your case acceptance rates.

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Brett is the General Manager of Customer Relationships at Prime Practice. Since he started with Prime in 2003, Brett has managed our team of coaches and personally coached and trained hundreds of dentists and their teams on all elements of running a successful dental practice.

Whichever day you might be attending, be sure to check out our keynote sessions and schedule below so that you can plan ahead and come along.

Discover the areas that will help you and your practice grow successfully on the road ahead.

Find the true potential in your practice to grow a healthy business. Speak to one of our specialists or book an
appointment to see us at ADX.