Primespeak: The Fundamentals of Patient Communication
In week 1, we set the foundations for optimal communication between the dental practice and patient.
Using the New Patient Exam as a framework, we will explore the following topics:
Define what optimum dentistry looks like and a winning approach to effectively communicate it to your patients.
You will also explore the two rules of Ethical Dentistry to ensure that the patient truly knows that you’ve got their best interest at heart.
Explore the 5 laws of Patient Behaviour that underpin all the tools and strategies of the entire Primespeak approach. You will learn how to answer questions like:
- what really motivates patients?
- how can I connect with patients quickly?
- how do I handle a patient’s strong beliefs?
Clinicians and Patients tend to communicate in different ways.
At Prime Practice, we call these communication zones and when the clinician is not communicating in the same zone as the patient – trust can get diminished.
In this section, we will explore 5 ways to build trust as well as what clinicians do unintentionally to lose trust.