Mark Your Calendars. Here our first Face-to-face Primespeak workship in over a year.

19 August, 8:30 AM – 4:30 PM

Importantly, this will be a COVID-safe event and ACAS will be closely following any health directives.
For this reason, you MUST register in advance in order to attend the event.


*get your 20% off ACAS special promo code below


Designed by dentists for dentists, Primespeak
focusses on getting patients to choose optimum
treatment and increase your case acceptance
through building long lasting relationships. Focusing
on the new patient exam, Primespeak brings an
ethical, non-scripted approach that will remove the
“selling of dentistry” and get your patients wanting
the treatment you know they need.


Brett is the General Manager of Customer
Relationships at Prime Practice. Since he started with
Prime in 2003, Brett has managed our team of
coaches and personally coached and trained
hundreds of dentists and their teams on all elements
of running a successful dental practice.


*get your 20% off ACAS special promo code below

We will spare no effort to run our face to face workshops, however as a consequence of the continued uncertainty caused by Covid-19 bringing so many unexpected changes and regulations on gatherings and travel, we will contact you if any changes occur. We strongly advice you not making any travel arrangements in advanced. Our Primespeak Seminar is now available Virtually.


Primespeak has proven itself as a unique and effective approach to achieve an enhanced patient experience, increased case acceptance, increased patient retention and referrals.

By the end of Virtual Primespeak, you will have the tools and techniques to….

  • Reduce the potential for patients to say, “I’ll think about it“.
  • Turn “I hate going to the dentist” into a relationship-building opportunity.
  • Manage the ‘no-pain = no problem‘ obstacle
  • Eliminate any perception of sales pressure or the potential of being rejected.
  • Shift a new patient’s previous bad experience and mismanaged expectations into your favour.
  • Learn to align pre-existing patient beliefs about oral health with your knowledge.
  • Implement the Primespeak approach with both new and existing patients.

*get your 20% off ACAS special promo code below