For over 30 years Prime Practice has been helping practice owners and their teams run successful businesses.

Founded and based in Australia, Prime Practice has grown to become the leader in practice management.

Since 1994, Prime Practice has been empowering dental professionals. As a global leader in dental practice management, we offer innovative training, coaching, consulting, and services supporting Dentists from graduation through to retirement. We help the entire practice thrive - Practice Owners, Practice Managers, Associate Dentists, and their entire teams.

The team at Island Dental Sorell in Hobart enjoyed an enriching Customised Training session with our Coach and Consultant, Daleen Kupsch.

Founded by esteemed former Dentist and Practice Owner Dr Phillip Palmer, and created for Dentists by a Dentist, our mission is to help you achieve sustainable success at every stage of your career, ensuring your practice thrives in an ever-evolving landscape. With over 4,650 practices benefiting from our expertise and over 99 years of combined coaching experience, our impact is undeniable. The average Prime Practice client increases their take-home money by 64%, works five fewer weeks per year, and reduces stress by 83%.

Now, with Prime Practice's recent acquisition by medical finance specialist Credabl and under the leadership of CEO Michelle Gianferrari, we're uniquely positioned to further fulfill the ambitions of dental professionals. Join us and discover how you can grow your annual practice production by 51% with Prime Practice by your side.

Discover Prime Practice: Your partner in dental success.

Prime in numbers

30+

years of industry experience and expertise

4650+

practices have benefited from our coaching and training

99+

years of combined trainer and coaching experience

We’re trusted by thousands of dental practices that can attest to

Growing their annual practice production by

51%

Increasing take-home pay by

64%

Working FIVE less weeks per year and reduce stress by

83%

With 30 years of expertise in transforming dental practices, we can help you with

Amplifying your revenue and profitability by streamlining your systems and processes within your practice.

Boosting production and growing your patient base.

Engaging your team through effective leadership.

Achieving tangible results through our tried-and-tested methodology, hands-on coaching, and consistent guidance.

The benefits of coaching and training for dental Practice Owners and their teams

Businesses investing $1500+ p/a per employee on training average

24%

Profit Increase

Team training improves engagement by

Which in turn improves

Communication
Motivation
Productivity and efficiency
Absentee levels
Team cohesion
Employee retention

80%

A happy team means happy patients!

and it costs

18x

more to get new patients than to keep loyal patients

Businesses with happy teams outperform other teams by

20%

A Practice Plan to enable growth.

The Practice Plan provides the most comprehensive support for dental practices, drawing on Prime Practice's thirty years of industry experience. The Plan offers tailored resources, including coaching, consulting, and training, all designed to enhance your practice's success.

LEARN MORE ABOUT THE PRACTICE PLAN

Meet the Prime team

Our team of industry expert has decades of experience in guiding practice principals and their teams. Friendly and well-versed in the dental industry, they identify gaps and opportunities, diagnose problems and challenges, and provide tailored systems, tools, and strategies to address the specific issues dental practices face.

Testimonials

I‘ve learned many lifelong valuable skills to use in the workplace and personal life.

As a dental professional, I’ve attended several courses with Prime Practice, all top quality and I‘ve learned many lifelong valuable skills to use in the workplace and personal life, from working as a team to how to communicate effectively face to face, understanding your customer and problem solving under pressure. The course leaders looked after us from start to finish, and the aftercare, coaching and follow up service has all been nothing short of excellent. A special shout out to Justine, Maria and Maya who all went the extra mile for me with my queries and additional support. I highly recommend Prime Practice, thanks so much for everything!

Danijela

Lifelong Dental

Practice owners, if you are thinking about it, do it!

If 6 stars was an option I would give it to Daleen. Stepping into my new leadership role, the owners, invested in Daleen as my 1:1 coach and she is worth every cent. I went in with problems wanting solutions but she coached me to the solution by asking questions and helping me to form them on my own. I have then been able to take away this analytical approach for any issue that arises. She has really given me the confidence to excel in my new leadership role. Our business' are already seeing improvements and I owe this all to the skills and tools Daleen and Louise have imparted. Practice owners, if you are thinking about it, do it!! Ask for Daleen and your staff will thank you.

Sam

Newcastle Dental Care