Featured on the Dental Garden Podcast with Dr Frances Ershad What Really Builds and Breaks Patient Trust in a Dental Practice? What really makes patients trust you; and what quietly breaks that trust without you noticing? In this powerful conversation with Daleen, Frances dives into the overlooked touchpoints that shape the entire patient journey, from the first phone call to the final goodbye. The Overlooked Touchpoints That Shape the Patient Journey This episode unpacks: Th

By Dr Alex Khominsky, Founder / Director of General Dental Residency Understanding Why Patients Delay Treatment Decisions “I’ll think about it” is one of the most common responses dentists hear after presenting a treatment plan. It is easy to assume this reflects hesitation about cost or a lack of trust. In many cases, it reflects something simpler: uncertainty. Most patients are not equipped to process complex dental information quickly. Dentists, by contrast, are trained to

Visit Prime Practice at ADX Sydney 2026 Free Headshots*, Live Sessions & Up to 30% Workshop Savings* Join Prime Practice at ADX Sydney (26–28 March | stand 295) for practical, business-focused insights designed to strengthen, support and grow your dental practice. Attend live learning sessions with industry experts, enjoy FREE professional headshots*, and unlock exclusive ADX-only offers - saving up to 30% on workshops*. WHY VISIT PRIME PRACTICE AT ADX? At Stand 295 , you’ll

Produced by Prime Practice's marketing partner, Great Dental Websites Dental Photography Tips for Clinical and Marketing Success You’re a Dentist, Not a Photographer; But Dental Photos Still Matter You may not be a professional photographer, but when it comes to showing prospective patients what you can do, images speak louder than words. High-quality before-and-after dental photos help patients understand treatment, build trust, and visualise results. In this guide, we will

Originally posted on the Credabl blog Featuring: Ash McLeod , Credabl Finance Specialist Owning the roof over your head offers medical professionals stability, equity and long-term control. It removes the uncertainty of leases, strengthens patient trust and positions your practice for sustainable growth. Credabl Finance Specialist Ash McLeod sees this shift often and says that when a practitioner moves from paying rent to paying off their own asset, everything changes becaus

Live Webinar: How High-Performing Associates Drive Practice Profitability Register here. Many owners believe growth comes from: More marketing More chairs More patients More clinicians But adding people doesn’t create scalability. Upgrading thinking does. The Hidden Bottleneck in Most Practices Here’s the pattern: You hire an associate. They become productive. They handle routine dentistry. You still handle complexity. You still carry diagnostic weight. You still stabilise pr

Live Webinar: How High-Performing Associates Drive Practice Profitability Register here. There’s a question many practice owners think; but rarely say out loud: “What if I invest heavily in my associate and they leave?” It sounds practical. Responsible, even. But here’s the question that matters more: What if you don’t invest… and they stay? Stay cautious. Stay conservative in diagnosis. Stay hesitant in conversations. Stay dependent on you for validation. That’s not a loyalt

Featured on the Dental Garden Podcast with Dr Frances Ershad Moving Beyond Clichés: What Real Team Culture in Dentistry Looks Like Dr Frances Ershad and with Daleen cut through the clichés and get practical about what team culture really looks like inside a dental practice. This conversation focuses on authentic dental team culture, leadership responsibility, and how practice owners can build an intentional workplace environment that supports performance and alignment. Recogn

By Dr Alex Khominsky, Founder / Director of General Dental Residency Why Confidence in Dentistry Is Not Just About Experience or Clinical Courses Many dentists assume confidence comes from experience or from completing more courses. While clinical education is essential, confidence at the chair often depends less on how much a dentist knows and more on how clearly they think through a case. Most clinicians are technically capable far earlier than they realise. What creates he

Discover how clinical photography improves case acceptance, accelerates associate development, and drives predictable dental practice growth. Insights from Dr Alex Khominsky.

Leadership is not easy. And in many cases, it’s hardest for those who are technically excellent, sometimes even better than the people they lead. When you can  do the job faster, more accurately, or to a higher standard yourself, it’s tempting to step in. To correct. To control. To “just do it properly.” But real leadership isn’t about being the smartest or most capable person in the room. It’s about creating an environment where others are equipped, empowered, and enabled t

Featured on the Dental Garden Podcast with Dr Frances Ershad In this live conversation, Dr Frances sits down with our coach, consultant and trainer, Daleen Kupsch, for a powerful conversation on the business metrics that truly move the needle for women leaders in dentistry. Together, they unpack: The core metrics every woman practice owner should understand and track How data helps clinicians shift from reactive decision‑making to confident, strategic leadership The common

By Dr Alex Khominsky, Founder / Director of General Dental Residency The old-school approach to hiring associates was simple: give them a chair, a nurse, and tell them to figure it out. But in today’s saturated market, the sink or swim model is a massive gamble that rarely pays off. If you aren't actively investing in your associates, you are likely leaving over $100,000 in annual revenue on the table for every chair in your practice. When an associate is left to build their

Recently, our CEO Michelle Gianferrari  caught up with HR expert Kim Aafjes  to discuss the current state of HR in dental practices - and what practice owners and managers need to focus on right now  to reduce risk, support their teams, and stay compliant. Rather than theory, the session focused on practical actions  dental practices can implement immediately. Here are the key takeaways to put into action straight away: ✅ Review and update position descriptions and employmen

Originally posted on the Credabl blog January always arrives with that clean slate feeling. A rare pocket of calm, a fresh diary and enough leftovers to see you through the first week. Perfect conditions for a simple financial reset that will have your future-self cheering by the time 2027 rolls round.  At Credabl we see it all the time. Doctors, dentists and vets who know exactly what they earn but have no clue where the money vanishes. You are not alone. Long hours, rising

Originally posted on the Great Dental Websites (GDW) blog. For any dental marketing campaign, calculating Return on Investment (ROI) is critical. You want to know if what you’re spending on marketing is paying off in production value.  In this guide we’ll cover the measurable data metrics, nuances of online marketing for dental practices, and the impact of in-office procedures on marketing ROI. When you understand how to measure the ROI of your campaigns you’ll know how they

For many dental practices, the first phone call is just another item on the to-do list: find a gap, book an appointment, and move on. But what if that call was more than a box to tick? In thriving practices, it's the moment that sparks the patient experience and sets the stage for a great relationship - one that can shape the energy and outcomes of your entire day. This is where the Telephone Information Slip (TIS) becomes a powerful, practical tool.   When used consistently

As we farewell another year in dentistry, one thing is clear: 2025 was a year of recalibration. Practices worked harder than ever to balance high-quality care, recruitment challenges, shifting patient behaviour, and financial pressure. Yet, through these challenges, we also saw resilience, innovation, and extraordinary progress. At Prime Practice, our coaches and consultants worked with practices across Australia and New Zealand, giving us a unique vantage point into what tru

For many dental practices, the front desk is still viewed as a transactional space - answering phones, booking appointments, managing the diary. But in reality, your front office is one of the most powerful drivers of practice growth, patient trust and long-term loyalty. In a recent Prime Practice and CareStack/VoiceStack webinar, I explored how intentional front office communication directly impacts conversion, cancellations, recall rates and team confidence. Here are the

Knowing when the time is right to appoint a skilled practice manager is one thing. Appointing the right person so the role delivers real return is another.