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Blogs
Explore our blog for expert insights that will elevate your Dental practice. From boosting profitability and developing leadership skills to enhancing patient experiences and communication, our posts cover it all. Dive into business strategies and innovative patient engagement techniques to stay ahead in the industry.


Why Every New Patient Phone Call Deserves More Than Just a Booking
For many dental practices, the first phone call is just another item on the to-do list: find a gap, book an appointment, and move on. But what if that call was more than a box to tick? In thriving practices, it's the moment that sparks the patient experience and sets the stage for a great relationship - one that can shape the energy and outcomes of your entire day. This is where the Telephone Information Slip (TIS) becomes a powerful, practical tool. When used consistently
Louise Howlett
5 days ago2 min read


2025 in Review: What We Learned - and How Practices Can Thrive in 2026
As we farewell another year in dentistry, one thing is clear: 2025 was a year of recalibration. Practices worked harder than ever to balance high-quality care, recruitment challenges, shifting patient behaviour, and financial pressure. Yet, through these challenges, we also saw resilience, innovation, and extraordinary progress. At Prime Practice, our coaches and consultants worked with practices across Australia and New Zealand, giving us a unique vantage point into what tru
Prime Practice
Dec 123 min read


Enhancing Front Desk Communication to Drive Practice Growth
For many dental practices, the front desk is still viewed as a transactional space - answering phones, booking appointments, managing the diary. But in reality, your front office is one of the most powerful drivers of practice growth, patient trust and long-term loyalty. In a recent Prime Practice and CareStack/VoiceStack webinar, I explored how intentional front office communication directly impacts conversion, cancellations, recall rates and team confidence. Here are the
Louise Howlett
Dec 106 min read


Appointing a practice manager for your dental practice
Knowing when the time is right to appoint a skilled practice manager is one thing. Appointing the right person so the role delivers real return is another.
Prime Practice
Dec 84 min read


Emotional Safety in Leadership
In this must‑watch conversation, Dr Frances Ershad of Dental Garden Podcast sits down with our very own Coach, Consultant and Trainer, Daleen Kupsch, to explore the emotional side of leadership and how practice owners can lead with authority, clarity, and compassion.
Prime Practice
Dec 51 min read


Communication for Dentists: Why Telling Patients “Most Dentistry Is Elective” Builds Trust and Case Acceptance
Strong communication for dentists goes beyond explaining procedures - it’s about creating understanding and trust. When dentists learn to tell patients that “most dentistry is elective,” it changes everything. Instead of feeling pressured, patients feel informed, respected, and empowered to make their own decisions. This subtle shift in language can dramatically improve communication, build long-term trust, and increase case acceptance. The Hidden Problem: When Patients Say “
Jen Cox
Oct 313 min read


The Leadership Blind Spot: Why “We Already Do That” Might Be Holding Your Practice Back
Many dental teams believe their systems are being followed — until they look closer. Discover why consistency, not just knowledge, drives patient trust, team culture, and practice success. For more than 30 years, Prime Practice has partnered with dental professionals to transform good practices into great ones. Over those decades, one truth has stood the test of time: knowing what to do and consistently doing it are two very different things. We often meet returning clients w
Louise Howlett
Oct 243 min read


Having vs Growing a Dental Practice: A Lesson That Still Resonates
Many dentists have a dental practice , but few are truly growing one. Discover Dr Phillip Palmer’s timeless insights on what drives lasting success in today’s dental landscape. In 2016, Dr Phillip Palmer , founder of Prime Practice , wrote about a crucial distinction that remains just as relevant today: the difference between having a dental practice and growing one. At the time, Dr Philip Palmer observed that in earlier decades, running a successful practice required litt
Prime Practice
Oct 173 min read


Why your team doesn’t need more training – they need a breakthrough
by Daleen Kupsch. Originally posted in Bite Magazine Daleen Kupsch and Louise Howlett Coaches, Consultants and Trainers at Prime Practice...
Daleen Kupsch
Oct 22 min read


What does a dentist need to do to get ready for practice growth?
by By Josh Jennings . Originally posted by Bite Magazine What does a dentist need to do to get ready for practice growth? The experts...
Prime Practice
Sep 194 min read


The mental load of dentistry – let’s talk about it
Dentistry is more than a clinical skill - it’s a people profession. And while most dental professionals are trained to handle the...
Prime Practice
Sep 92 min read


The missing ingredient in high-performing dental teams
Most dental practices understand the importance of hiring skilled clinicians, investing in equipment, and maintaining efficient systems....
Prime Practice
Sep 12 min read


Why Leadership Training is the Most Underrated Investment in Dentistry
Many dental Practice Owners excel at clinical care but find themselves unprepared for leadership. Managing staff, driving strategy, and...
Prime Practice
Aug 261 min read


7 key takeaways to help your dental practice embrace AI
Artificial Intelligence (AI) is rapidly transforming the dental industry, influencing everything from patient care and diagnostics to...
Prime Practice
Aug 132 min read


Sustainable Compliance: Three Ways to Go Green in Dentistry (2025 Update)
In the past, dentistry has been known for generating significant waste, with limited opportunities for reuse or recycling.
Prime Practice
Jul 162 min read


What Should Your Infection Prevention Policy & Procedures Manual Include?
An essential part of running a compliant dental practice in Australia or New Zealand is having a well-developed Infection Prevention Policy & Procedures Manual.
Prime Practice
Jul 93 min read


How to get your dental practice compliant: The 4 components of compliance
Is your dental practice truly infection control compliant? Protect patients, staff, and your reputation.
Prime Practice
Jul 33 min read


Tax Time Doesn’t Have to Hurt: Smart Planning for Dental Practices in 2025
As EOFY 2025 approaches, now is the time to review your tax position. This article highlights two practical, compliance-friendly tips — making super payments early and writing off bad debts or expired stock — to help dental practice owners reduce stress and improve financial clarity heading into FY2026.
Prime Practice
Jun 172 min read


5 Reasons More Dental Practices Are Seeking Coaching in 2025
As EOFY approaches, more dental professionals are investing in coaching to gain clarity, sharpen leadership, and drive practice growth. Here are five key reasons why coaching is helping practice owners and managers build better, stronger practices heading into FY2026.
Prime Practice
Jun 103 min read


6 Ways to Improve Your Dental Practice This Financial Year
As the new financial year begins, it’s the perfect time to reassess and refocus your dental practice goals. This article shares six actionable strategies to help you strengthen patient relationships, motivate your team, enhance clinical offerings, and measure success more effectively.
Prime Practice
Jun 33 min read
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