By Dr Alex Khominsky, Founder / Director of General Dental Residency Why Confidence in Dentistry Is Not Just About Experience or Clinical Courses Many dentists assume confidence comes from experience or from completing more courses. While clinical education is essential, confidence at the chair often depends less on how much a dentist knows and more on how clearly they think through a case. Most clinicians are technically capable far earlier than they realise. What creates he

Leadership is not easy. And in many cases, it’s hardest for those who are technically excellent, sometimes even better than the people they lead. When you can  do the job faster, more accurately, or to a higher standard yourself, it’s tempting to step in. To correct. To control. To “just do it properly.” But real leadership isn’t about being the smartest or most capable person in the room. It’s about creating an environment where others are equipped, empowered, and enabled t

Featured on the Dental Garden Podcast with Dr Frances Ershad In this live conversation, Dr Frances sits down with our coach, consultant and trainer, Daleen Kupsch, for a powerful conversation on the business metrics that truly move the needle for women leaders in dentistry. Together, they unpack: The core metrics every woman practice owner should understand and track How data helps clinicians shift from reactive decision‑making to confident, strategic leadership The common

By Dr Alex Khominsky, Founder / Director of General Dental Residency The old-school approach to hiring associates was simple: give them a chair, a nurse, and tell them to figure it out. But in today’s saturated market, the sink or swim model is a massive gamble that rarely pays off. If you aren't actively investing in your associates, you are likely leaving over $100,000 in annual revenue on the table for every chair in your practice. When an associate is left to build their

Recently, our CEO Michelle Gianferrari  caught up with HR expert Kim Aafjes  to discuss the current state of HR in dental practices - and what practice owners and managers need to focus on right now  to reduce risk, support their teams, and stay compliant. Rather than theory, the session focused on practical actions  dental practices can implement immediately. Here are the key takeaways to put into action straight away: ✅ Review and update position descriptions and employmen

Originally posted on the Credabl blog January always arrives with that clean slate feeling. A rare pocket of calm, a fresh diary and enough leftovers to see you through the first week. Perfect conditions for a simple financial reset that will have your future-self cheering by the time 2027 rolls round.  At Credabl we see it all the time. Doctors, dentists and vets who know exactly what they earn but have no clue where the money vanishes. You are not alone. Long hours, rising

Originally posted on the Great Dental Websites (GDW) blog. For any dental marketing campaign, calculating Return on Investment (ROI) is critical. You want to know if what you’re spending on marketing is paying off in production value.  In this guide we’ll cover the measurable data metrics, nuances of online marketing for dental practices, and the impact of in-office procedures on marketing ROI. When you understand how to measure the ROI of your campaigns you’ll know how they

For many dental practices, the first phone call is just another item on the to-do list: find a gap, book an appointment, and move on. But what if that call was more than a box to tick? In thriving practices, it's the moment that sparks the patient experience and sets the stage for a great relationship - one that can shape the energy and outcomes of your entire day. This is where the Telephone Information Slip (TIS) becomes a powerful, practical tool.   When used consistently

As we farewell another year in dentistry, one thing is clear: 2025 was a year of recalibration. Practices worked harder than ever to balance high-quality care, recruitment challenges, shifting patient behaviour, and financial pressure. Yet, through these challenges, we also saw resilience, innovation, and extraordinary progress. At Prime Practice, our coaches and consultants worked with practices across Australia and New Zealand, giving us a unique vantage point into what tru

For many dental practices, the front desk is still viewed as a transactional space - answering phones, booking appointments, managing the diary. But in reality, your front office is one of the most powerful drivers of practice growth, patient trust and long-term loyalty. In a recent Prime Practice and CareStack/VoiceStack webinar, I explored how intentional front office communication directly impacts conversion, cancellations, recall rates and team confidence. Here are the

Knowing when the time is right to appoint a skilled practice manager is one thing. Appointing the right person so the role delivers real return is another.

In this must‑watch conversation, Dr Frances Ershad of Dental Garden Podcast sits down with our very own Coach, Consultant and Trainer, Daleen Kupsch, to explore the emotional side of leadership and how practice owners can lead with authority, clarity, and compassion.

Strong communication for dentists goes beyond explaining procedures - it’s about creating understanding and trust. When dentists learn to tell patients that “most dentistry is elective,” it changes everything. Instead of feeling pressured, patients feel informed, respected, and empowered to make their own decisions. This subtle shift in language can dramatically improve communication, build long-term trust, and increase case acceptance. The Hidden Problem: When Patients Say “

Many dental teams believe their systems are being followed — until they look closer. Discover why consistency, not just knowledge, drives patient trust, team culture, and practice success. For more than 30 years, Prime Practice has partnered with dental professionals to transform good practices into great ones. Over those decades, one truth has stood the test of time: knowing what to do and consistently doing it are two very different things. We often meet returning clients w

Many dentists have a dental practice , but few are truly growing one. Discover Dr Phillip Palmer’s timeless insights on what drives lasting success in today’s dental landscape. In 2016, Dr Phillip Palmer , founder of Prime Practice , wrote about a crucial distinction that remains just as relevant today: the difference between having  a dental practice and growing  one. At the time, Dr Philip Palmer observed that in earlier decades, running a successful practice required litt

by Daleen Kupsch. Originally posted in Bite Magazine Daleen Kupsch and Louise Howlett Coaches, Consultants and Trainers at Prime Practice...

by By Josh Jennings . Originally posted by Bite Magazine What does a dentist need to do to get ready for practice growth? The experts...

Dentistry is more than a clinical skill - it’s a people profession. And while most dental professionals are trained to handle the...

Most dental practices understand the importance of hiring skilled clinicians, investing in equipment, and maintaining efficient systems....

Many dental Practice Owners excel at clinical care but find themselves unprepared for leadership. Managing staff, driving strategy, and...